A generation of young, educated and opinionated people determined to sidestep the consumerist perils of modern life. So if you own a 4x4, spend all your time shopping, or are simply overweight - watch your back. Lucy Siegle meets the moral minority aiming to mend our ways.
Read the story, take the test. Looks like I seek impulse-led, evironmentally damaging, unsustainable pleasure with the boorish commitment of a pig sniffing out truffles.....however, I aspire to be a "New Puritan"; socially conscious and socially critical, but..er....not "young" :-(
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